Pinterest is one of the most popular social platforms in the UK. The social network sets itself apart from facebook, twitter and instagram by being a search engine that lets you discover with your eyes rather than your keyboard.
Pinterest have recently evolved this concept by launching “Pinterest Lens“—a new tool of visual discovery that takes a picture of an item of interest, and then brings up related pins for consumers to explore.
The new app works primarily in the categories of interiors, fashion and food and has been built around the notion of encouraging open-minded discovery.
Our brief was to create a striking display of environmental wall artwork and menus for the newly refurbished London sites in Regents Place and Chiswick.
This project gave us an unusual amount of freedom to interpret our own narrative around the word Union, we considered a number of ideas but finally settled on the concept of ‘Unions’ in nature.
The typographic design illustrates a playful array of collective nouns centered on the theme of different animal groups. Each word was carefully selected from an illustrative library of phrases that we produced.
The Union Bar concept is wonderfully warm, full of bold colours showcasing the brands individual personality.
DesignLSM were commissioned to design the bedrooms for a new 4-star boutique hotel in London.
Posted in Our Work
The branding for Hawkers Bar & Brasserie conveys a refined and nostalgic feel of days gone by, helping to connect guests with Kingston’s rich aviation heritage.
Our brief was to create a full identity for the new F&B offering within the Doubletree by Hilton Hotel in Kingston Upon Thames. We began the process by fully immersing ourselves into the London Borough’s aviation history, drawing inspiration from uncovered archives of aircraft photography and the notable records of famous flight pioneer Harry Hawker.
Hawker was our muse in the naming of the restaurant, the identity heroes his name and heritage in a bold yet sophisticated way across signage, menus, stationery and other ephemera including gold-foiled gift cards.
We are pleased to announce that we have been working with luxury restaurant group D&D on the launch of their two new restaurant ventures in Leeds.
The two concepts are located above the Victoria Gate shopping centre in a striking rooftop space, which offers diners stunning panoramic views over the city.
Issho will offer authentic Japanese cuisine in a sophisticated and refined setting, which comprises of a rooftop bar, restaurant space and outdoor terrace.
Inspired by New York’s opulent nightlife, East 59th will be a stylish all-day dining destination with a unique blend of restaurant and bar spaces as well as a vibrant rooftop area, providing the city with a new social scene.
Both sites are set to open this spring.
Check out the full details on the projects here
Located in West London’s Queensway, Queens ice-skating rink and bowling alley opened it’s doors back in the 1930’s providing London with it’s first permanent ice rink. DesignLSM were commissioned to redesign the interior and brand identity for Queens, helping them to create an all-inclusive leisure destination for families, friends and city workers.
The overall concept comprises of 12 stylish bowling lanes, an indoor ice rink, two contemporary bars and the launch of a new F&B offering from famous pop-up restaurateur Jimmy Garcia.
Drawing on the brand’s notable heritage, our designers created a playful and bold design scheme bringing in references to ice skaters and bowlers of decades gone by. They utilised a material palette of timber, bespoke vinyl’s, laminates and glossed ceramic tiles providing the space with layers of contrast and texture.
To enhance and maximise the area we relocated the existing bowling alley to the rear of the entertainment complex creating ample space for the new restaurant, Jimmy’s Diner. The Diner is a key part of the new ‘Queens’ providing guests with a place to refuel and relax. The vibrant interior reflects Jimmy’s new fusion of British and American style food featuring bold mustard banquettes, steel framed chairs and contemporary artwork displayed across white tiled walls.
2017 is here! and we are looking ahead to see what emerging trends are set to be big in the F&B industry this year.
1. Edible Eats: The zero-waste trend has stepped up a gear with restaurants and home chefs getting more and more experimental with the cooking of meat. Unfamiliar cuts such as goat, chicken feet, pig head and lamb heart ashes have risen to the forefront of fine dining menus offering taste and sustainability.
2. Fusion Feasting: This trend sees fusion cuisine arriving in the home with consumers using specialist kitchen equipment – while F&B vendors explore global food influences in different ways to conjure up new taste creations.
3. Fast food for Foodies: Convenience is fast becoming a key trend this year as the market for online delivery, pre-made meals and subscription services continues to grow providing consumers with a new food culture that is fast, easy and nutritious.
4. Retro Revival: The fusion of food and entertainment is one to watch in 2017 as restaurants continue to tap into nostalgia and F&B products start to explore the realms of popular culture.
5. Boozy Blends: Alcoholic products are getting more creative in order to engage and attract the thriving millennial market.
6. Healthy homely food: Last year’s trend towards feel-good food has evolved with a healthy twist. As consumers start to look for a blend of healthy yet homely food in their day to day diets.
7. Vegetables reign supreme: A greater need for more plant-based ingredients has become apparent in this year’s food and drink culture. As consumers start to cut back on animal-based foods and begin to try out the inventive uses of fresh vegetables as well as new meat free substitutes.
8. Upsurge in supplements: This year will see another significant increase in the rise of supplements thanks to the prevalence of the ‘healthy lifestyle’ trend. Health Brands are centering their products around the consumer’s desires offering enhancements that can alter energy, mood and productivity.
The Casual Dining Awards has just revealed it’s finalists for 2017 and we’re delighted to announce that several of our interior projects have made the shortlist.
Here’s a quick run down of who’s up for what:
Best Designed Independent Casual Dining Restaurant:
Absurd Bird, Commercial Street, London
Cinnamon Bazaar, Covent Garden, London
Mustard, Brook Green, London
The Vincent Cafe & Cocktail Bar, Liverpool
Best Designed Multiple Casual Dining Restaurant:
Burger & Lobster, W Hotel, London
Red’s True BBQ, Newcastle
Best Designed Casual Dining Pub or Bar:
Galvin HOP, Spitalfields, London
Congratulations to everyone involved in the successful design schemes, we are keeping our fingers crossed for the awards ceremony next month.
For this year’s seasonal message our design studio have been busy creating their own personalised screen printed christmas cards to send to our lovely clients and friends.
As Christmas is the time for giving, we decided to also sell our hand crafted cards for charity with all proceeds going to help support Cancer Research.
Click on the video to watch our designs come to life.
Merry Christmas and Happy New Year from us all at DesignLSM.
DesignLSM were approached by leading smokehouse brand Red’s True BBQ to work on the interiors for the launch their eighth site in Newcastle’s intu Eldon Square.
The 240-cover restaurant pays homage to the religious reverence that the founders James Douglas and Scott Munro pay to the art of barbequing. This is subtly translated in the site, through large wall graphics and the intimate ‘confessional’ areas, which include a private dining room and dedicated smokers area.
There are two entrances to the restaurant, one from the exterior and the other through the shopping mall. The mall side is visually open to the public providing them with a teaser of the ‘Red’s experience’ – although once inside the diner is immersed into an ambience that recreates the atmosphere of the rustic shacks and warehouses that James and Scott frequented on their annual pilgrimage of discovery across Southern America.
To ensure this identity was translated our designers made the materials the main focus – creating a stripped back interior using an array of industrial materials including 3D cladding, glazed steel caging and repurposed timber.
Specific design features include bespoke bike chain chandeliers, steel gas canisters and reclaimed shipped containers which have been furnished with decorative layers of wire mesh and corrugated iron.
The rough materials and brash graphics combine together to create a raw and masculine aesthetic communicating to the diner the inspiration and passion that the brand has for the homeland of the true BBQ.