Bombay Brasserie, London

Bombay Brasserie is an iconic Indian dining destination located in the heart of Kensington. DesignLSM were asked to re-design their menus, stationary and printed collateral.

Inspired by the restaurants vast interior and the client’s archive of colonial photography and traditional illustration, we combined the imagery with high quality metallic print finishes and gold foiling giving an elegant finish. We also simplfied the logo mark, refining the original Bombay Brasserie icon and highlighting the restaurants heritage.

The combined finish gave the established brand a fresh look and created a talking point amongst guests, as well as attracting new customers.

 

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Via Carluccio’s, London

DesignLSM are proud to have played an integral part from the outset in the growth of the successful Carluccio’s brand. In 1991 Carluccio’s opened their first caffé in London and today, with restaurants, caffés and food shops across the UK and internationally in locations including Istanbul, Qatar, Abu Dhabi and Kuwait.

Via Carluccio’s is the latest concept from the established brand combining their authentic Italian food with fast quality service for busy londoners on the go.

Via (meaning street in Italian) was inspired by founder Antonio Carluccio’s train travels across Italy, bringing his experience of real Italian food on the move to the vibrant retail and restaurant hub of Tottenham Court Road.

DesignLSM’s brief was to create a natural extension of their existing ‘grab and go’ offer, adopting a simple yet bold interior to reflect the quality and authenticity of the Carluccio’s brand.

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Sourced Market, London

Sourced Market is an artisan food and drink retailer offering sustainable produce that is ethically sourced from independent British food suppliers.

DesignLSM’s brief was to expand upon their existing St Pancras site with the additions of a coffee counter, bakery, juice bar, hot deli counter and the unique feature of a dedicated craft beer and wine cellar. The design elements were carefully considered to embrace the unique characteristics of a farmers market, encompassing the variety of retail offerings creating a visual journey for the customer.

The indoor market place is housed in a striking building located in the bustling area of Wigmore Street in London’s West End. The site is a large, light space with an industrial feel; surrounded by floor to ceiling windows on both sides which are adorned with seasonal displays of fresh produce.

Our designers utilised a bold fresh colour palette and took advantage of the natural light, distinguishing each retail area through the use of colour and varying materials.

 

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Raw Press, London

Located in the heart of Chelsea, Raw Press is a health and wellbeing café & juice bar offering fresh, organic cold-press juices and nourishing superfoods.

DesignLSM were commissioned to develop a new concept based on their first outlet in Dover Street. Our brief was to create a space that conveyed the quality and carefully crafted nature of the cold-press juices and fresh produce, ensuring the interior elements reflected the brands ethical ethos.

The overall environment is designed to have a minimalistic and contemporary feel allowing the key visual features to pop out in the brand’s vibrant and organic colour palette.

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Absurd Bird, London

Absurd Bird is a new Southern US inspired restaurant located in the street-food haven of London’s Spitalfields.

Our brief was to capture Absurd Bird’s playful identity and reflect the quirkiness of the menu with a modern yet nostalgic design inspired by the backwaters of America’s deep south.

In the upstairs restaurant the reclaimed wooden seating, taken from old US barns, combined with corrugated timber panels brings a raw aesthetic into the space which is bought to live with playful touches of flannel shirt upholstery and vibrant neon signage. The absurdness continues through bespoke birch tree chandeliers, up-lit birdhouses and bizarre binocular spotlights suspended over the cement tables, each of which are brandished with bird footprints.

In contrast the basement design is reminiscent of an authentic 1920’s speakeasy bar with a luxurious yet worn feel throughout the space. The bar is a prominent feature designed with a grand marble top, brass trim and beautifully ornate wooden frontage decorated with a distressed paint effect.

DesignLSM delivered an interior that overflows with Southern hospitality, creating a warm and quirky ambience. Key visual elements were carefully designed to ‘take’ the clientele on a journey, adopting the role of an explorer stumbling upon a once loved relic whilst tracking down the eccentric and crazy flock of Absurd birds.

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Absurd Birds Spotted in Spitalfields

Absurd Bird is a new Southern US inspired restaurant located in the street-food haven of London’s Spitalfields.

The innovative restaurant concept offers the humble delights of spatch-cocked smoked chicken with an ‘Absurd’ twist introducing city diners to the unusual pairings of ‘chicken and waffle’ and ‘sweet potato marshmallow bake’. Founded by an American Chef and Young Entrepreneur the story behind Absurd Bird is inspired by an amusing tale of the adventure of two rebellious birds who decide to jail break out of the cuckoo’s nest and embark on a memorable journey together. As the brand’s story slowly unfolds the true essence of Absurd Bird is revealed.

DesignLSM’s Brief
To capture Absurd Bird’s playful identity and reflect the quirkiness of the menu with a modern yet nostalgic design inspired by the backwaters of America’s deep south.

The overall concept is set across two floors combining a warm and rustic all-day dining environment on the ground floor with a relaxed and intimate evening cocktail bar in the basement.

In the upstairs restaurant the reclaimed wooden seating, taken from old US barns, combined with corrugated timber panels brings a raw aesthetic into the space which is bought to live with playful touches of flannel shirt upholstery and vibrant neon signage.

The Colourful Story
It continues through bespoke birch tree chandeliers, up-lit birdhouses and bizarre binocular spotlights suspended over the cement tables, each of which are brandished with bird footprints left by the feathery outlaws on their chaotic journey.

The absurdness ventures into the restroom space where our interiors team designed the weird and wonderful feature of a suitcase vanity unit, which when opened displays a bird watcher’s map illustrating the brand’s story further.

In contrast the basement design is reminiscent of an authentic 1920’s speakeasy bar with a luxurious yet worn feel throughout the space. The bar is a prominent feature designed with a grand marble top, brass trim and beautifully ornate wooden frontage decorated with a distressed paint effect. The decadent booths are framed by luxurious fabrics and bespoke wallpaper that depicts vintage oil paintings – a perfectly intimate spot to enjoy a ‘moonshine’ cocktail whilst indulging in a spot of ornithology.

The Absurd Environment
DesignLSM delivered an interior that overflows with Southern hospitality, creating a warm and quirky ambience. Key visual elements were carefully designed to ‘take’ the clientele on a journey, adopting the role of an explorer stumbling upon a once loved relic whilst tracking down the eccentric and crazy flock of Absurd birds.

 

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Design Focus – Burger & Lobster

Back in 2008 Russian steakhouse group Goodman’s approached us with the unusual idea of creating a new simplistic casual dining concept, which solely consisted of a Burger and Lobster. Fast-forward to present day and Goodman’s notion has now transformed into a thriving restaurant chain.

Story So Far…

In the last eight years we have worked on a multitude of B&L sites. It’s been key for our designers to keep each site feeling fresh, drawing design inspiration from the unique heritage buildings the client secures and the geographic locations. Such as; the dramatic Nova Scotia lobster cages framing the entrance to the restaurant within Harvey Nichols, the neon artwork in Manchester inspired by the Joy Division album Unknown Pleasures; along with the ‘Big Boys’ upstairs dining area in Threadneedle St, that caters for city workers indulging in the ‘larger lobsters’.

Our talented team have designed over 15 unique B&L locations to date throughout the UK, Europe and most recently expanding out to the US and Middle East.

Beautiful Bath

For their thirteenth restaurant B&L have made their debut in the UNESCO heritage site of Bath. Located in a historical Grade II listed building, the Octagon Chapel, the site playfully brings a modern twist to the traditional setting.

Our brief was to transform the former chapel into a dining destination that is diverse yet instantly recognisable as the B&L brand. The space consists of a casual dining area spread across two floors incorporating an independent cocktail bar operating within the basement floor –known as Confessional Bar.

An eye-catching lobster sculpture highlights the discreet entrance which leads diners through a luxurious lit red tunnel into a majestic double height mezzanine space. Inside the dining area a striking 5m-chandelier is the central focus point for the space drawing your eyes into the heart of the restaurant, which is occupied by a vast octagonal bar.

The distinctive character of the building has been carefully restored and enhanced to create the engaging and playful atmosphere associated with the Burger & Lobster brand.

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Red Dog Saloon, Soho, London

Following the recent success of our branding and interior design work for Red Dog Saloon,
DesignLSM were delighted to be asked to recreate a third smokehouse and restaurant concept for Red Dog in Soho.

Our designers incorporated elements inspired by Colorado’s natural landscape and traditional diners, to create an authentic Mid-Western experience. To maximise the intimate space we stripped back the design, using a limited range of raw materials and a simplified colour palette.

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Galvin HOP, London

Galvin HOP is a luxury gastro pub set next door to Galvin’s famous La Chappelle restaurant, presenting Spitalfields diners with a new contemporary style of pub dining.

Previously known as Galvin’s Café A Vin the brother’s decided to transform their existing restaurant into a ‘Pub Deluxe’ concept incorporating ideas of fresh craft beer and authentic gourmet pub cuisine. The aim of our design brief was to appeal to a market of city workers and affluent shoppers; creating HOP as a place you can unwind with friends over a fine artisan beer or head to in a hurry for some gourmet style food on the go.

The DesignLSM team captured Galvin’s grab and go concept by creating a bespoke kitchen area accompanied by a serving hatch that opens on to the street providing ‘time poor’ punters with a chance to sample Galvin’s latest speciality – the ‘Hotdog De Luxe.’ To compliment the offering a stylish Maille mustard counter was designed and fitted with dedicated truffle mustard pumps.

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Bombay Brasserie WINNER at Hotelympia

We are delighted that our work for Bombay Brasserie has won the prestigious Restaurant Design Award at Hotelympia.

The judges identified Bombay Brasserie as having “an impressive design scheme throughout; one that has set the bar high in restaurant design and that is currently wowing its guests at every turn.”

 

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