Trend Up-date 2015 #2

Visual Authenticity

Consumers are leaning towards authentic dining experiences that offer hand crafted and honest products. Raw, reclaimed finishes, handwritten typography and vintage artwork reinforces this authenticity. We recently worked with Kua ‘Aina on their newest restaurant in Goodge Street London incorporating these features.

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Trend Up-date 2015 #1

Welcome to our first trend forecast, keep an eye out for our predictions/ thoughts throughout the year.

Sharing Space
In 2014 we saw an increase in demand for multi-functional dining spaces as customers sought a more immersive experience. A good example of this is one of our newest projects, Pavilion in Kensington. This is a restaurant, bar and delicatessen that also houses a bespoke florist. This type of ‘destination design’ will become important for consumers who are expecting more than just food.

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Interior Design Toady, Prime Steak and Grill

Owners Terry Greenhill and Ferdi Pacelli approached DesignLSM to create an original brand identity and interior design to reflect their new high quality steak restaurant concept.

Aware that their local audience would be predominantly affluent couples attracted to the area by local heritage redevelopments, Terry and Ferdi were clear from the outset that they did not want Prime to be the commonly seen overtly masculine and casual steak house restaurant…

Read full article in Interior Design Today here

Source: Interior Design Today

Read more about our restaurant branding and interior design for Prime Steak and Grill here

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DesignLSM brings sunshine to the streets of London – Kua ‘Aina

Kua ‘Aina, The Legendary Burger and Sandwich Grill,  approached DesignLSM to act as brand guardians and evolve the brand and interior for the new restaurant in Goodge Street, Fitzrovia. Our brief was to ‘buck the trend of minimalist, industrial interiors, to utilise recycled materials where possible and create a visual connection between the restaurant and open kitchen’.

Read more about our project here

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Kua ‘Aina, London

Kua ‘Aina, The Legendary Burger and Sandwich Grill, approached DesignLSM to act as brand guardians and evolve the brand and interior for the new restaurant in Goodge Street, Fitzrovia.  Our brief was to ‘buck the trend of minimalist, industrial interiors, to utilise recycled materials where possible and create a visual connection between the restaurant and open kitchen’.

Our interior designers and branding team drew upon the Hawaiian heritage, ensuring that the vibrant, friendly brand was accentuated through-out the interior. We created bold illustrations , typographic murals and paste up posters inspired by 60’s surf culture and Hawaiian tourist board advertising. Neon signage and hand–painted corrugated iron counter fronts helped to create a colourful bold ambience bringing the hospitable spirit of Hawaii alive.

Our interior designers recreated a surf shack vibe by utilising up-cycled furniture painted in energetic colours, thatching the sky light with bamboo screening and furnishing it with flower garlands.  The light fittings were created with surf board leashes and colourful fabrics. Stripped back wood panelling and sanded floor boards accentuated the theme.

The restaurant is situated on a busy street, it was therefore important to create a visually arresting facade which would entice customers in.  A surfboard was used for the external signage along with brilliant yellow canopies and breeze screens to bring a hint of tropical sunshine to the London streets.

The designs looked good on paper and have been a great success in reality. We have a strong, authentic brand identity from Hawaii, and our brief was to create a unique environment… DesignLSM have captured our spirit, providing the staff with reasons to smile… and guests with a warm, comfortable surf-shack atmosphere. The arresting design has also meant people cannot help but stop and look­ in from the street. It’s useful to stand out in an area well known for its restaurants.
Ed Bardos – Owner – Kua ‘Aina

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We’re hiring!

We have an exciting opportunities for a junior interior designers and a senior interior designer to join our team in the New Year based in Hove.

You can find the full details here

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Smack, Lobster Roll Deli, London

Smack is the latest venture from DesignLSM’s long standing client the Goodman Restaurant Group, the team behind the infamous Burger & lobster brand. DesignLSM were commissioned to create a strikingly simple interior design for the new fast food fine dining concept.

Describing itself as ‘the naughty little sister of Burger & Lobster’, Smack offers a simple menu based around lobster rolls to eat in or take-away. Located on Binney Street just off Oxford Street in a new build shell, our interior design for the ground floor take away and basement restaurant is minimal, functional and raw.

 

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design et al; Designer In Profile

Here is an interview with senior designer, Lucy Robinson.

Tell us a little about your background in design (education, experience, etc)

After studying Art Foundation at City College Brighton, I went to Nottingham Trent University to complete a degree in Interior Architecture. The degree included a placement year and I was lucky enough to go to Fitch during this year. The experience was invaluable and set me up for joining DesignLSM when I graduated……

Read full article here

Source: design et al, 3rd December 2014

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design et al; Designer In Profile

Here is an interview with one of our senior designers, Karen Taylor.

Tell us a little about your background in design (education, experience, etc)

I graduated from an Interior Architecture Degree at Brighton University, having completed an Art and Design Foundation Course at Chelsea School of Art. Before joining designLSM, I worked for Lumsden Design, Platform Group and Fitch…….

Read full article here

Source: design et al, 19th November 2014

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Prime Steak and Grill, St Albans

Prime is a new steak and grill restaurant, unique to St Albans. Owners Terry Greenhill and Ferdi Pacelli approached DesignLSM to create an original brand identity and interior design to reflect their new high quality steak restaurant concept.

Aware that their local audience would be predominantly affluent couples attracted to the area by local heritage redevelopments, Terry and Ferdi were clear from the outset that they did not want Prime to be the commonly seen overtly masculine and casual steak house restaurant.

With this clear starting point for the brand identity, we created a refined identity centred around memorable silhouetted iconography and a classic serif font. We provided full brand application encompassing signage, printed collateral, menu covers and elegant gift cards. The roll out also extended to designing the website and all online touch points.

Located on London Road in the ground floor and basement of a fairly anonymous building, one of our first design challenges was to create an inviting presence from the street through striking signage, enchanted trees and an inviting glimpse into the restaurant itself.

Within the restaurant, our interior design takes it’s cue from the elegant brand identity creating a warm, refined scheme. Bespoke metalwork screens and luxurious high back leather booth seating create intimate zones that cater for couples and groups. The chic colour palette of navy, chocolate brown and tan is seen throughout in the stained herringbone floors, bare brick walls, and warm yellows of hand blown glass pendants dotted throughout the space.

Following the successful opening last month, Terry says “We’re totally delighted with the new restaurant. We’ve now been open four weeks and we couldn’t have had a better response to both the food and interior design. Taking Prime from a conceptual design to a physical reality has been an interesting challenge and we now have the bigger challenge of keeping this place busy!”

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