Few images of recently finished project – Kupp in London Paddington.
‘The Salt Room’, a new sustainably sourced fish and seafood restaurant owned by entrepreneur Raz Helalat.
The design brief was to create a relaxed brasserie style setting; taking advantage of the premium location, within the Hilton Metropole Hotel, on Brighton’s seafront. Our designers created a stripped back interior and a series of informal dining spaces that take advantage of the varying floor levels and the extensive sea views, along with a private dining space within the premium location of the building.
Natural materials, such as reclaimed woods, ceramic tiles and leather, have been used to reflect the raw nautical setting of the restaurant, offset with expanses of glass and an urban colour palette to create a warm, modern atmosphere.
Inspired by its location opposite Brighton’s West Pier, DesignLSM hunted down original Pier drawings which were transformed into eye-catching blueprints for interior artwork and printed collateral.
DesignLSM’s branding team also created the visual identity and collateral, providing The Salt Room with a striking and defined brand that differentiates itself within Brighton’s vibrant restaurant scene
Striking imagery of a recently completed project, The Salt Room in Brighton
Striking imagery of recently completed project, Kaffeine on Eastcastle Street, London.
Communal dining has gained in popularity as a result of a general shift in attitudes towards privacy. The success of enterprises like Wagamama’s has encouraged a more relaxed approach to dining with consumers becoming increasingly comfortable sharing on long, canteen style tables. Beast in Mayfair demonstrates this trend as diners are encouraged to sit on long benches and share dishes of king crab and steak.
If ever there was a destination in urgent need of a destination restaurant, it’s the seafront at Brighton. That spiffy Regency sweep, poised between regal and rackety, should be one of our great tourist attractions. But it never quite lives up to its history, or even its present…
Source: The Independent Magazine, 18th April 2015
DesignLSM are proud to have played an integral part from the outset in the growth of the successful Carluccio’s brand. In 1991 Carluccio’s opened their first caffé in London and today, with restaurants, caffés and food shops across the UK and internationally in locations including Istanbul, Qatar, Abu Dhabi and Kuwait, their original aim of providing top quality, authentic Italian food at sensible prices remains the same.
Our interior design team continue to work with Carluccio’s as their sole interior designer, developing the design and adding to their ever-increasing portfolio. Keep an eye on our blog for news of new caffés soon to open around the UK, Europe, Turkey, Middle East and the USA.
Chop Bloc steak restaurant and its devious ‘younger brother’ cocktail joint, Bloc Bar was a concept driven by the rapidly growing burger culture and our clients research trips across the pond. We were tasked with creating a brand identity that incorporated our client’s passion whilst bringing accessibility to the ‘high end steak market’.
Chop Bloc’s core logo matured with the concept combining cuts of meat and chopping marks with a bold type face and a cow motif. The interior applications imitated this with menu covers made from genuine hide and bold light boxes filled with playful text and illustrations framed in beautiful oak. With these applications, we shaped a brand identity which maintained the refined traditions of a steak restaurant whilst remaining accessible.
The Bloc bar had its own unique identity and applications including bespoke signage, menus, stationery and website.
Interior photography by Chris Orange
We’ve been busy making, baking and picture taking to bring you this seasonal message. Please click the image below to let the springtime goodness free. (Please play the video with sound for full effect).
We named and created the brand identity for ‘The Salt Room’ restaurant, the younger sibling to the respected ‘The Coal Shed’ owned by entrepreneur Raz Helalat.
The Salt Room is located on Brighton’s seafront and it was DesignLSM’s task to develop a visual identity for the restaurant which celebrated seafood in a brasserie style setting. The challenge was to create a distinct and unique identity whilst maintaining visual harmony between the two brands.
Inspired by its location opposite Brighton’s West Pier, we hunted down original Pier drawings which we transformed into eye-catching blueprints for interior artwork. The ‘Salt Room blue’ was inspired by the blue that’s created as a result of contact printing and formed a strong part of the identity. Applications included Signage, business stationery, feedback cards and a full menu suite including bill folders and handmade leather embossed menus covers.