Beast is an exciting new venture from designLSM’s long standing client, the Goodman Restaurant Group.
Hidden away on Chapel Place in London, this unique fine dining concept offers diners shared dishes of the finest Norwegian king crab and two kilo cuts of steak. Their client was originally inspired by the communal meals served in rustic huts to the Norwegian fishermen who catch the king crabs….

Read full article in World Interiors News here

Source 17th October 2014

Read more about our restaurant interior design for Beast here

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Architect of the Year Awards 2014

The DesignLSM team are delighted to have reached the final 2014 shortlist for the Architect of the Year Awards under two categories; Interior Architect of the Year and Small Non-Housing Architect of the Year.

Our entries included recently completed projects Pavilion, Beast, Il Milione, The Vine and The Old Plough, as well as projects still underway.

Congratulations to our design team, clients and colleagues on these projects!

Click here to see the full Architect of the Year Awards 2014 shortlist


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Farleigh golf club

It’s always great to hear positive feedback from our clients and this quote from Marc Hayton, our long standing client at Farleigh and Foxhills, really takes the biscuit!

Thank you to Marc and the Farleigh team – you can find out more about Farleigh here:

“Farleigh golf club is a beautiful 350 acre site in the Surrey Hills with a dull clubhouse.  At least it was until Design LSM transformed it.

The results are stunning leaving one visiting golfer to comment to his friend, “If Carlsberg did clubhouses…”.

As well as being creative, the team were collaborative and practical, focused on deadlines and budgets. I used their interiors and architect services. Both were excellent. We have worked together since (at Foxhills) and will do so again.”
~ Marc Hayton, Managing Director

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Beats and Seams review: Angela Malik

Here’s a great review from Beats and Seams for Angela Malik’s Modern Asian Deli in Ealing. Our designers really enjoyed this project and it’s brilliant to see the deli full of life:

“Before I even walked into the deli – which by the way is located in a lovely corner of Ealing with a pretty view – I knew I trusted it. Do you ever get that when you walk past a restaurant or cafe and you immediately know not to go in? Well this deli’s brilliant white exterior and colourful logo certainly didn’t let that happen!

I was attracted to a clean, calm and colourful interior which was very welcoming, as were the staff. Their friendliness was genuinely out of this world.”

Click here to read the full review in Beats and Seams

Source:, 22 September 2014

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The Hotel Show Dubai 2014

DesignLSM are looking forward to returning to the Hotel Show Dubai in a couple of weeks, following our successful debut last year.

This year The Hotel Show celebrates 15 successful years as the largest hotel and hospitality exhibition in the Middle East. Taking place from 28 – 30 September at the Dubai World Trade Centre, you will find DesignLSM on Stand 3 E38 on the UK Pavilion in the International Village.

Steve La Bouchardiere and Shelley Smith will be representing our branding, interior design and architectural teams, so please get in touch if you’d like to arrange a meeting.

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DesignLSM Brand Refresh

DesignLSM took the decision to refresh our brand as part of a drive to better promote our branding offer and strengthen our position in an increasingly international market.

Undertaken by our own branding team, the logotype is a simple bold sans serif which suits an embossed finish, which is a feature of DesignLSM’s new suite of stationery printed on GF Smith Mohawk and Colorplan papers. Our website has also been refreshed to accommodate all devices and provide a simple clear portfolio platform.

We are confident our rebrand will serve us well as we continue to grow and build upon our diverse client base.


Please get in touch to find out more about our branding services

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A Fresh Approach

This week our Branding team are delighted to launch a refresh of our very own brand identity!

Driven by the development and evolution over the last 25 years of our business and core service offering, we feel our refreshed brand better reflects the quality and breadth of our talented design team, the calibre of our projects and our clients.

The project was led by our Art Director, Steve Campion, who says of the rebrand, “We opted for a simple bold sans serif logo designed to suit our full suite of collateral. We have also refreshed our website to provide a simple, clear platform that accommodates all devices. I’m confident our rebrand will serve us well as we continue to grow and build upon our diverse client base.”

Find out more about our refreshed brand here

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Time Out’s 100 Best Restaurants in London

Time Out have just finished the countdown of their 100 best restaurants in London and we’re delighted to have three of our clients included, so keep an eye out for Burger and Lobster, Galvin La Chapelle and Goodman Mayfair.

London enjoys a thriving restaurant scene and we’re delighted to play a small part in it. We’re looking forward to see which of our clients make the list next year!

Read the full list here

Source: 11th August 2014



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We’re recruiting!

Would you like to join our busy design studio in Hove? We’re currently recruiting for a senior and a middleweight designer. Please take a look at our team page here for the job descriptions and requirements. If you think you fit the bill, please send your CV, examples of your work (in PDF format) and your salary expectations to our office manager, Rachel –

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Design Week; DesignLSM models Beast restaurant on Norwegian fishermen’s huts

DesignLSM has designed the interiors of new restaurant Beast, taking inspiration from Norwegian fishermen’s huts.

The restaurant, owned by the Goodman restaurant group, is located on Chapel Place, London, and is based on a communal fine dining concept…..

Read the full article in Design Week here

Source:, Wednesday 11th June 2014

Read more about our restaurant interior design for Beast here


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