Carluccio’s, Market Place London

DesignLSM are proud to have played an integral part from the outset in the growth of the successful Carluccio’s brand. In 1991 Carluccio’s opened their first caffé in London and today, with restaurants, caffés and food shops across the UK and internationally in locations including Istanbul, Qatar, Abu Dhabi and Kuwait, their original aim of providing top quality, authentic Italian food at sensible prices remains the same.

Our interior design team continue to work with Carluccio’s as their sole interior designer, developing the design and adding to their ever-increasing portfolio. Keep an eye on our blog for news of new caffés soon to open around the UK, Europe, Turkey, Middle East and the USA.

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Chop Bloc, Chelmsford

Chop Bloc steak restaurant and its devious ‘younger brother’ cocktail joint, Bloc Bar was a concept driven by the rapidly growing burger culture and our clients research trips across the pond. We were tasked with creating a brand identity that incorporated our client’s passion whilst bringing accessibility to the ‘high end steak market’.

Chop Bloc’s core logo matured with the concept combining cuts of meat and chopping marks with a bold type face and a cow motif. The interior applications imitated this with menu covers made from genuine hide and bold light boxes filled with playful text and illustrations framed in beautiful oak. With these applications, we shaped a brand identity which maintained the refined traditions of a steak restaurant whilst remaining accessible.

The Bloc bar had its own unique identity and applications including bespoke signage, menus, stationery and website.

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Interior photography by Chris Orange

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Happy Easter

We’ve been busy making, baking and picture taking to bring you this seasonal message. Please click the image below to let the springtime goodness free. (Please play the video with sound for full effect).


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The Salt Room, Brighton

We named and created the brand identity for ‘The Salt Room’ restaurant, the younger sibling to the respected ‘The Coal Shed’ owned by entrepreneur Raz Helalat.

The Salt Room is located on Brighton’s seafront and it was DesignLSM’s task to develop a visual identity for the restaurant which celebrated seafood in a brasserie style setting. The challenge was to create a distinct and unique identity whilst maintaining visual harmony between the two brands.

Inspired by its location opposite Brighton’s West Pier, we hunted down original Pier drawings which we transformed into eye-catching blueprints for interior artwork. The ‘Salt Room blue’ was inspired by the blue that’s created as a result of contact printing and formed a strong part of the identity. Applications included Signage,  business stationery,  feedback cards and a full menu suite including bill folders and handmade leather embossed menus covers.

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Chop Bloc, Chelmsford, Essex

DesignLSM,, were approached by restauranteurs Steve and Dave Pattern to create an appealing brand and interiors for a new high-end steak and burger restaurant and bar based in Chelmsford – Chop Bloc and Bloc Bar.

The brief was to produce a brand and environment that evoked the Pattern brothers’ passion about quality dry-aged steak whilst at the same time appeal to a discerning client base seeking a premium dining experience.

DesignLSM’s interior designers worked closely with the in-house branding team to extend the concept though to the interiors. The restaurant is based in an 18th Century Grade II listed former brewer’s building. Our designs, therefore, had to be sensitive to their surroundings, ensuring that we retained the character and incorporated some of the traditional materials of the building, whilst creating a modern environment that sits harmoniously with the high-end produce.

The main entrance is designed to be a welcoming space in which the diners can obtain a flavour of the concept and produce on offer, enhanced by the walk-in meat room which exhibits the hung meat and steak as a feature display. Adjacent to the reception area is a dining space, featuring banquette and loose seating with exposed brick walls and elegant glass globe pendent lights.

An exposed steel staircase and glass lift lead the patrons upstairs to the main dining room, where the stairs and lift continue to make a dramatic statement. The atrium walls turn to frosted glass and the balustrade of industrial mesh are silhouetted against the glazing. The dining area comprises of exposed walls and ceiling beams and back to back banquette tables that are separated by internally illuminated mesh screens which create an intimate and welcoming ambience. Booth seats provide additional seating, the lights hung over these tables are suspended from abattoir hooks further evoking the industrial feel and referencing the quality of the dry-aged hung steak on offer.

The second floor houses the Bloc Bar. Patrons are welcomed to the bar by a feature floor mounted sign comprising of 7 boxes each containing an illuminated letter spelling out Bloc Bar. The bar is constructed with a metal frontage and a concrete top, lit by brass faceted pendants hung along its length. The back bar bottle step is made from back lit salt blocks and diamond shaped black tiles and riveted aluminium panels cover the back wall. Deep seated brown leather wrap around swivel stools sit up to the bar providing patrons with a luxurious seating option. High sit up tables and large semi-circular brown leather booths complete the bar area.

Decoratively dotted around the restaurant and the bar are wall mounted light boxes, containing bold black slogans such as ‘True love is rare – Like good steak’; the slogans originate from DesignLSM’s branding team. Complimenting this is a multi-layered collection of light boxes that depict a cow displaying the various butcher cuts. The light boxes are a contemporary take on wall art enticing the patrons to immerse themselves in the playful environment.

Photography by Chris Orange


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Prime Steak & Grill, St Albans

We created a brand identity and website for Prime Steak and Grill, an independently owned steak restaurant in St Albans. The restaurant identity needed to be accessible to a wide demographic, steering away from the masculine typecasts of a casual steak restaurant.

The interior applications included bespoke menu covers and menu suite as well as disposable place mats graphically detailing the meat cuts available. Other branded elements included, stationery, coat tags and gift cards, all printed in black foil on cream card offering a unique and elegant finish.


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Trend update #3

Zero waste ideals and the desire for sustainably sourced products have gathered speed. Silo, a Brighton based restaurant and café is the perfect example of this trend as the owners embrace a zero waste philosophy and source food that respects the natural order.

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A Pinch of Inspiration

Smack is the latest venture from DesignLSM’s long standing client the Goodman Restaurant Group, the team behind the infamous Burger & lobster brand. DesignLSM were commissioned to create a strikingly simple interior design for the new fast food fine dining concept…..

Read the full article in Interior Design Today here

Source: Interior Design Today

Read more about our restaurant interior design for Smack here

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Trend Up-date 2015 #2

Visual Authenticity

Consumers are leaning towards authentic dining experiences that offer hand crafted and honest products. Raw, reclaimed finishes, handwritten typography and vintage artwork reinforces this authenticity. We recently worked with Kua ‘Aina on their newest restaurant in Goodge Street London incorporating these features.

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Trend Up-date 2015 #1

Welcome to our first trend forecast, keep an eye out for our predictions/ thoughts throughout the year.

Sharing Space
In 2014 we saw an increase in demand for multi-functional dining spaces as customers sought a more immersive experience. A good example of this is one of our newest projects, Pavilion in Kensington. This is a restaurant, bar and delicatessen that also houses a bespoke florist. This type of ‘destination design’ will become important for consumers who are expecting more than just food.

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