design et al; Designer In Profile

Here is an interview with one of our senior designers, Karen Taylor.

Tell us a little about your background in design (education, experience, etc)

I graduated from an Interior Architecture Degree at Brighton University, having completed an Art and Design Foundation Course at Chelsea School of Art. Before joining designLSM, I worked for Lumsden Design, Platform Group and Fitch…….

Read full article here

Source: design et al, 19th November 2014

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Prime Steak and Grill

Prime is a new steak and grill restaurant, unique to St Albans. Owners Terry Greenhill and Ferdi Pacelli approached DesignLSM to create an original brand identity and interior design to reflect their new high quality steak restaurant concept.

Aware that their local audience would be predominantly affluent couples attracted to the area by local heritage redevelopments, Terry and Ferdi were clear from the outset that they did not want Prime to be the commonly seen overtly masculine and casual steak house restaurant.

With this clear starting point for the brand identity, we created a refined identity centred around memorable silhouetted iconography and a classic serif font. We provided full brand application encompassing signage, printed collateral, menu covers and elegant gift cards. The roll out also extended to designing the website and all online touch points.

Located on London Road in the ground floor and basement of a fairly anonymous building, one of our first design challenges was to create an inviting presence from the street through striking signage, enchanted trees and an inviting glimpse into the restaurant itself.

Within the restaurant, our interior design takes it’s cue from the elegant brand identity creating a warm, refined scheme. Bespoke metalwork screens and luxurious high back leather booth seating create intimate zones that cater for couples and groups. The chic colour palette of navy, chocolate brown and tan is seen throughout in the stained herringbone floors, bare brick walls, and warm yellows of hand blown glass pendants dotted throughout the space.

Following the successful opening last month, Terry says “We’re totally delighted with the new restaurant. We’ve now been open four weeks and we couldn’t have had a better response to both the food and interior design. Taking Prime from a conceptual design to a physical reality has been an interesting challenge and we now have the bigger challenge of keeping this place busy!”

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ROKA Aldwych

Following our first successful working collaboration  with ROKA, the award winning contemporary Japanese restaurant chain, DesignLSM are delighted to see Rainer Becker’s second new ROKA restaurant open this year in London’s Aldwych.

Our architecture team worked closely with Becker’s long standing designer, Studio Glitt to implement a striking and contemporary interior design that reflects the unique and sophisticated food offering.

Follow this link to see more of our work with ROKA (Mayfair pictured here)

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DesignLSM in motion…

Recently we invited Transition Film to our Brighton studio and around some of our recent London projects… here’s their interview with Steve and Lucy and a tour of projects including Galvin La Chapelle, Carluccio’s, Pavilion and Beast.



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Pavilion Lighting Design Success

We are delighted to announce that our friends and colleagues at into lighting have reached the shortlist of the Lighting Design Awards 2015 for Pavilion; a new concept on High Street Kensington for the Pavilion Members Club.

Read more about into lighting’s awards success on their website here


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Business Development and Marketing Manager Vacancy

We have an exciting new opportunity for a Business Development and Marketing Manager. Based in our Hove studio, you will be responsible for business development initiatives, market research, new and prospective client relationships. You will manage all marketing and PR activities for the practice, incorporating strategic planning, budget management and overseeing all marketing, communications and PR activities.

For this diverse role, our ideal candidate will have a minimum 5 years experience in a similar role, preferably within the design world. Please send your CV and salary expectations to our office manager:

Click here to see details of all DesignLSM current vacancies

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International Design and Architecture Awards 2015

Hot on the heels of our Architect of the Year Awards shortlisting, we are very pleased to announce that we have two projects shortlisted for the International Design and Architecture Awards 2015!

Both under the International Hotel and Property categories for Best Restaurant, Beast and Pavilion both recently opened in London.

Congratulations to our design team, clients and colleagues!

Find out more about the International Design and Architecture Awards here

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We’re hiring!

We have an exciting opportunity for a middleweight graphic designer to join our growing branding team based in Hove. You can find the full details here and below – if you think you fit the bill, please get in touch. We look forward to hearing from you!

Middleweight Graphic Designer
We have an opportunity for a middleweight graphic designer to join our growing branding team. The ideal candidate would have a degree in graphic design or similar, experience producing graphic design for print, large format and web. You will have a minimum of 3 years experience working in a studio environment and be confident working up ideas from concept through to final print ready artwork.

You would be happy working across multiple projects at one time and be able to work well under pressure.
A thorough working knowledge of Adobe CS/CC is a must.

- Developing client briefs and liaising directly with clients throughout the creative process
– Working with ideas from concept sketch through to completion
– Produce presentations that demonstrate a strategic response to briefs
– Creating artwork for print and web
– Briefing and liaising with 3rd parties (printers/ sign makers/ web developers)

Key skills
- Excellent typography and layout design
– Sound knowledge of print production techniques
– Good communication and organisation
– Strong presentation skills: be able to articulate concepts in a simple, compelling way that clients can understand
– Be confident working for demanding clients and deadlines
– An eye for detail
– A thorough working knowledge of Adobe CS/CC
– Have a passion for graphic design in general

Advantageous skills and abilities: Understanding of CSS and HTML, Understanding of UX/ digital design process

Salary: Up to £25k dependent on experience

To apply please send your CV, examples of your work (in PDF format) and your salary expectations to our office manager:


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Beast is an exciting new venture from designLSM’s long standing client, the Goodman Restaurant Group.
Hidden away on Chapel Place in London, this unique fine dining concept offers diners shared dishes of the finest Norwegian king crab and two kilo cuts of steak. Their client was originally inspired by the communal meals served in rustic huts to the Norwegian fishermen who catch the king crabs….

Read full article in World Interiors News here

Source 17th October 2014

Read more about our restaurant interior design for Beast here

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Architect of the Year Awards 2014

The DesignLSM team are delighted to have reached the final 2014 shortlist for the Architect of the Year Awards under two categories; Interior Architect of the Year and Small Non-Housing Architect of the Year.

Our entries included recently completed projects Pavilion, Beast, Il Milione, The Vine and The Old Plough, as well as projects still underway.

Congratulations to our design team, clients and colleagues on these projects!

Click here to see the full Architect of the Year Awards 2014 shortlist


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