About Us
“DesignLSM curate immersive and exceptional hospitality experiences for today’s
ever-expectant consumers.”
Our multi-disciplined studio specialises in Strategy, Branding, Architecture and Interior Design for a diverse portfolio of world class clients within the hospitality industry.
We like to encourage a spirit of collaboration with our clients, colleagues and suppliers which creates lasting relationships and enables us to deliver engaging and memorable environments and experiences.
Over the last 31 years, the studio has grown around our co-founders Steve LaBouchardiere and Simon McCarthy’s enthused passion for creating inspiring hospitality spaces.
Our Services
Strategy
Strategy Workshops
Qualitative Research
Demographic Insight
Competitor Landscape Analysis
Trend Reporting
Concept Development
Consumer Engagement Strategy
Strategic Positioning
Commercial & Operational Analysis
Interior Design
Strategic Briefing
Master Planning
Concept Design
Detail Design
Technical Working Drawings
Planning Applications
Statutory Authority Consultations
Specifications
Tender Coordination
Implementation
Branding
Brand Strategy
Brand Identity
Naming
Copywriting
Visualisation
Signage and Environmental
Print & Packaging
Website and Digital
Production management
Architecture
Strategic Briefing
Master Planning
Concept Design
Detail Design
Technical Working Drawings
Planning Applications
Statutory Authority Consultations
Specifications
Tender Coordination
Implementation
Directors




