About Us

“DesignLSM curate immersive and exceptional hospitality experiences for today’s
ever-expectant consumers.”

Our multi-disciplined studio specialises in Strategy, Branding, Architecture and Interior Design for a diverse portfolio of world class clients within the hospitality industry.

We like to encourage a spirit of collaboration with our clients, colleagues and suppliers which creates lasting relationships and enables us to deliver engaging and memorable environments and experiences.

Over the last 31 years, the studio has grown around our co-founders Steve LaBouchardiere and Simon McCarthy’s enthused passion for creating inspiring hospitality spaces.

 

Our Services

Strategy

Strategy Workshops

Qualitative Research

Demographic Insight

Competitor Landscape Analysis

Trend Reporting

Concept Development

Consumer Engagement Strategy

Strategic Positioning

Commercial & Operational Analysis

Interior Design

Strategic Briefing

Master Planning

Concept Design

Detail Design

Technical Working Drawings

Planning Applications

Statutory Authority Consultations

Specifications

Tender Coordination

Implementation

Branding

Brand Strategy

Brand Identity

Naming

Copywriting

Visualisation

Signage and Environmental

Print & Packaging

Website and Digital

Production management

Architecture

Royal Institute Of British Architects (RIBA)

Strategic Briefing

Master Planning

Concept Design

Detail Design

Technical Working Drawings

Planning Applications

Statutory Authority Consultations

Specifications

Tender Coordination

Implementation

Directors

Karen Taylor
Projects Director
Stephen Campion
Brand Director
Holly Hallam
Strategy and Marketing Director
Steve LaBouchardiere
Managing Director
Rachel Pratt
HR & Studio Manager
Simon McCarthy
Operations Director