About Us

Steve LaBouchardiere and Simon McCarthy founded DesignLSM in 1988. Over the last 29 years the practice has grown around their creative passion in hospitality design.

Today our multi-discipline practice provides innovative design and creative consultancy for a diverse portfolio of world class clients, ranging from independents to iconic brands from within the hospitality and retail industry.

Whilst the majority of our projects are UK based, our international portfolio includes work for clients in Europe, the Middle East, Central Asia, South East Asia and North America.

We encourage a spirit of collaboration with our clients, colleagues and suppliers which creates lasting relationships and enables us to deliver engaging and memorable environments and experiences.

Our Services

Strategy

Strategy Workshops

Qualitative Research

Demographic Insight

Competitor Landscape Analysis

Trend Reporting

Concept Development

Consumer Engagement Strategy

Strategic Positioning

Commercial & Operational Analysis

Interior Design

Strategic Briefing

Master Planning

Concept Design

Detail Design

Technical Working Drawings

Planning Applications

Statutory Authority Consultations

Specifications

Tender Coordination

Implementation

Branding

Brand Strategy

Brand Identity

Naming

Copywriting

Visualisation

Signage and Environmental

Print & Packaging

Website and Digital

Production management

Architecture

Royal Institute Of British Architects (RIBA)

Strategic Briefing

Master Planning

Concept Design

Detail Design

Technical Working Drawings

Planning Applications

Statutory Authority Consultations

Specifications

Tender Coordination

Implementation

Directors

Karen Taylor
Projects Director
Andrew Harwood
Projects Director
Stephen Campion
Brand Director
Holly Hallam
Strategy and Marketing Director
Steve LaBouchardiere
Managing Director
Rachel Pratt
HR & Studio Manager
Simon McCarthy
Operations Director
Tim Burford
Projects Director