Galvin Greenman, Chelmsford,
For their latest venture Michelin starred chefs Chris and Jeff Galvin have gone back to their hometown of Chelmsford to transform the 700-year-old Greenman public house in Howe Street into a new ‘Great British Pub’ for the 21st century and beyond.
Our brief for the project was to produce a full interior and architectural design renovation, restoring the listed building to its former splendour with the addition of a stunning new main dining room with glass vaulted entrance links and a completely new kitchen.
We created a sophisticated dining room that envelopes the entire rear of the pub, alongside housing a modern kitchen and back of house facilities in the central hub, perfectly positioned to service both the bar and dining rooms situated on opposite sides of the building.
Located upstairs in the heart of the pub are a series of private dining rooms, each of which create a ‘home from home’ for the Greenman diner. The interior design of each space reflects the pub’s sponsor partners, as well as the period and location of the property. This is translated through the carefully selected materials and fabrics such as authentic tartan curtains and traditional leather seating.
Inspired by ancient English folklore, our branding team created a unique identity for the pub using bold illustration to amplify the traditional roots of ‘The Greenman’ design.
The striking green and gold colour palette applied in the Greenman’s logo, signage and print collateral were developed to compliment the concept’s interior scheme, creating an integrated visual experience.