The Salt Room, Brighton,
We named and created the brand identity for ‘The Salt Room’ restaurant, the younger sibling to the respected ‘The Coal Shed’ owned by entrepreneur Raz Helalat.
The Salt Room is located on Brighton’s seafront and it was DesignLSM’s task to develop a visual identity for the restaurant which celebrated seafood in a brasserie style setting. The challenge was to create a distinct and unique identity whilst maintaining visual harmony between the two brands.
Inspired by its location opposite Brighton’s West Pier, we hunted down original Pier drawings which we transformed into eye-catching blueprints for interior artwork. The ‘Salt Room blue’ was inspired by the blue that’s created as a result of contact printing and formed a strong part of the identity. Applications included Signage, business stationery, feedback cards and a full menu suite including bill folders and handmade leather embossed menus covers.