Hard Days Night Hotel Liverpool

DesignLSM were invited to develop and implement a brand identity and interior design concept for the new Beatles’ hotel in Liverpool. Located in the city centre and adjacent to the famous ‘Cavern Club’ the hotels’ design subtlety weaves Beatles references through the interior while at the same time reflecting a 4 star luxury status. Quote from Simon McCarthy, Operations Director - DesignLSM - the lead designer on the Hard Days Night Hotel project: “This was certainly an interesting project. In lots of different ways we wanted it to be about more than just The Beatles however it was such a huge industry we wanted to also make sure we included many of those who were involved with the band. The initial idea was not to have an out-and-out themed hotel – we definitely didn’t want it to be like Disneyland!”