Absurd Bird is a Southern US inspired restaurant located in the street-food haven of Spitalfields, London.
Founded by an American chef and young entrepreneur, the story behind Absurd Bird is inspired by an amusing tale of the adventure of two rebellious birds who decide to jail break out of the cuckoo’s nest and embark on a memorable journey together. As the brand’s story slowly unfolds, the true essence of Absurd Bird is revealed.
Our brief was to capture Absurd Bird’s playful identity and reflect the quirkiness of the menu, with a modern yet nostalgic design inspired by the backwaters of America’s deep south.
The overall concept is set across two floors, combining a warm and rustic all-day dining environment on the ground floor with a relaxed and intimate evening cocktail bar in the basement.
In the upstairs restaurant the reclaimed wooden seating, taken from old US barns, combined with corrugated timber panels brings a raw aesthetic into the space which is bought to live with playful touches of flannel shirt upholstery and vibrant neon signage.
In contrast the basement design is reminiscent of an authentic 1920’s speakeasy bar with a luxurious yet worn feel throughout the space. The bar is a prominent feature designed with a grand marble top, brass trim and beautifully ornate wooden frontage decorated with a distressed paint effect. The decadent booths are framed by luxurious fabrics and bespoke wallpaper that depicts vintage oil paintings – a perfectly intimate spot to enjoy a ‘moonshine’ cocktail whilst indulging in a spot of ornithology.
Key visual elements were carefully designed to ‘take’ the clientele on a journey, adopting the role of an explorer stumbling upon a once loved relic whilst tracking down the eccentric and crazy flock of Absurd birds.
Restaurant & Bar Design Awards 2017, Shortlisted ‘Best Multiple Restaurant’
Casual Dining Awards 2017, Shortlisted ‘Best Designed Independent’