Cast Iron | Marriott Hotels

  • Steak & grill restaurant chain for Marriott UK

Overview

Continuing our long- standing relationship with the Marriott Group, We were approached to create a brand identity for their new grill restaurant concept – Cast Iron.

The grill concept was chosen as it offers flexibility of menu content and a more casual and approachable experience than a steakhouse.

The brand needed to be easily recognisable, marketable, bold and strong, in order for it to be easily applied to multiple Marriott hotels.

The chosen design route was developed using the tone of voice attributes of being Bold, British and Classic.