Chris and Jeff Galvin are Michelin-starred chefs best known for award winning French cuisine, having opened a number of acclaimed restaurants across the UK. Galvin Demoiselle is their first International venture, which is situated in the heart of Dubai.
We have worked with the Galvin brothers since 2005 and we were very excited when they approached us to deliver the brand design for Demoiselle Dubai.
The concept combines a patisserie counter, juice bar and a tea room in a fresh and open all day brasserie.
The original Galvin Demoiselle is located on the ground floor in Harrods department store, London. We adapted the colour palette from the original to a bolder green that was then carried through into the botanical inspired interior.
The typeface, Gill Sans, takes inspiration from Edward Johnston’s London underground alphabet. The typeface gave a nice contrast to the logo and the hand drawn illustrations whilst providing a subtle nod to the original Demoiselle restaurant roots in London.
Several unique illustrations, created by John Orbidon were applied to ceiling tiles through the main restaurant, creating an impressive visual impact. Elements from the illustrations were extracted, redrawn and applied in print across a variety of collateral including menus, stationery, gift boxes and take away packaging.