We were tasked with creating four unique F&B spaces within the shopping destination of Grand Central Birmingham.
Tortilla’s famous serving counter acts as a central focal point in the space bringing their fresh and honest food to the forefront. Our designers utilised a range of industrial materials and recycled timbers, combined with an array of vibrant visuals and bright neon signage, to create a striking presence that introduces the brand to shoppers and commuters within the shopping centre.
Whilst retaining signature elements of Crepe Affair’s strong brand identity, we adapted the existing design to fit a central open-plan kiosk within the vibrant shopping destination.
Blends of contemporary seating including loose chairs, bespoke banquettes and counter stools positioned around the kiosk offer a relaxing and social environment for customers.
Crepe Affair is surrounded by an array of different food and retail outlets, it was therefore important for our designers to create a visually arresting facade, which would entice customers in.
Our design needed to reflect the iconic brand’s ethos of great, authentic Spanish tapas and showcase their fresh quality produce.
This is the first unit that has dedicated seating areas, independent from the bar; attention was given to the material and colour palette making intimate seating areas for busy shoppers. The communal bar, a key aspect in the design is centre stage highlighted by luxurious yellow swivel stools and suspended fresh produce. The branding was brought to light by using large text and symbolic imagery.
Our brief was to tailor the original Carluccio’s restaurant model to fit within the busy retail and restaurant hub of Grand Central.
The restaurant is open yet intimate and generates a buzz from the retail space through to the restaurant.
In order to distinguish the retail and dining area we utilised strong colours and an independent material palate. The scheme introduces new elements to the Carluccio’s distinctive brand that are suitable for its location.