Prime Steak & Grill

  • High quality steak restaurant chain


We created a brand identity and website for Prime Steak and Grill, an independently owned steak restaurant in St Albans.

The restaurant identity needed to be accessible to a wide demographic, steering away from the masculine typecasts of a traditional steak restaurant.

The Identity

Our branding team created a refined identity centred around memorable silhouetted iconography and a classic serif font.

The applications included bespoke menu covers and menu suite as well as disposable place mats graphically detailing the meat cuts available. Other branded elements included, stationery, coat tags and gift cards, all printed in black foil on cream card offering a unique and elegant finish.

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