We were commissioned by Tabure Restaurant group to create the design for a new ‘laidback little sister’ concept to follow their well-established neighbourhood eateries in St Albans and Berkhamsted.
The owners wanted to further evolve the brand with the launch of a fast-casual concept in Harpenden that captures the true passion and joy behind Turkish home-cooking. Tahini brings a modern take on traditional Barbekü dishes delivering lovingly prepared small plates that can be enjoyed inside the restaurant or in the comfort of your own home.
The brand narrative for Tahini was inspired by the home cooking in Turkey, with each element making a direct reference to the things you might find in a Turkish kitchen.
The name Tahini comes from the sesame paste that is a major ingredient in Turkish cooking. We worked with a sign writer to produce a bespoke handwritten font that felt simple, uncomplicated and authentic. We combined the logo with a pattern and coloured palette that evoked the freshness of Mediterranean.
The brand identity was applied across a range of applications including menus, stationery, recipe cards, uniforms and signage, where possible we incorporated hand finished elements such as the stitched bill holders. We also created a copy for the menu content and website.
“It was important that the visual identity referenced home-cooking in Turkey but in a unique modern way. We created our own take on a Turkish pattern that was commonly found on tea towels and combined that with a copper finishes for the logotype, making reference of the copper pots and pans you may find in a Turkish home kitchen”
Steve Campion, Brand Director
View the interior design for the project here