Studio Moda
The unit of 2,200 sqft was to offer a number of their brands in a very flexible fashion which allowed diversification and size of the ranges depending on season and stock volume in a suitable environment. The use of some dramatic pictures specially commissioned from Peter Spells along with iconic pendant lighting, sets off the Studio Moda concept along with a strong ‘Victorian Green’ brand colour. Design LSM were also asked to develop the Studio Moda graphic identity which has been created to be as flexible in it’s logo which has been implemented across the store.