36 years of unrivalled experience.
Est. 1988
DesignLSM is a creative studio specialising in Strategy, Branding, Architecture and Interior Design for a diverse portfolio of world class clients within the hospitality industry, with a head office in the UK and satellite offices in Dubai and Europe.
Established in 1988, the studio has grown around our co-founders Steve LaBouchardiere and Simon McCarthy’s enthused passion for creating inspiring hospitality spaces.
Leading the agency, Managing Director Holly Hallam, has been responsible for driving the business into new territories; spearheading the studio’s strategy service whilst encouraging the team to create brands and environments that push the boundaries of design through unique brand identities and design DNA’s.
Our services
As specialists in the hospitality and leisure industry, we have an exceptional level of expertise and knowledge in the market.
We aspire to create immersive spaces that deliver operational efficiencies, emotionally engaging environments and commercially successful propositions, working collaboratively with forward-thinking clients.
Our strategic approach and the relationships we build along the way are at the core of what we do, creating truly compelling concepts.
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Strategy Workshops
Qualitative Research
Demographic Insight
Competitor Landscape Analysis
Trend Reporting
Concept Development
Consumer Engagement Strategy
Strategic Positioning
Commercial & Operational Analysis
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Brand Strategy
Brand Identity
Naming
Copywriting
Visualisation
Signage & Environmental
Print & Packaging
Website & Digital
Production Management
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Strategic Briefing
Master Planning
Concept & Detail Design
Technical Working Drawings
Planning Applications
Statutory Authority Consultations
Specifications
Tender Coordination
Implementation
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Strategic Briefing
Landlord Packs
Master Planning
Concept & Detail Design
Technical Working Drawings
Planning Applications
Statutory Authority Consultations
Specifications
Tender Coordination
Implementation
Internationally renowned
With teams in the UK, Dubai and Europe, we have proudly built up a global reputation, successfully delivering hospitality projects all around the world that speak to the unique locality and specific guest profiles.
With a highly acclaimed portfolio of work across the UK, Asia, UAE, USA, Europe and Africa, we benefit from a global network of trusted suppliers, contractors and craftsmen.
The Directors
We are made up of highly experienced strategists, designers and other related specialists. Leading the talented UK-based and international teams,
our board of Director’s harness the studio’s talent to deliver compelling and award-winning experiences and brands.
Co-Founder
(1956 - 2023)
Steve LaBouchardiere
Co-Founder & Technical Director
(Retired)
Simon McCarthy
Managing Director
Holly Hallam
Studio Director
Rachel Pratt
A place that inspires
Our culture at DesignLSM revolves around a positive, inspiring and enthusiastic team, attracting talented creatives who have a passion for design and a thirst for success.
