New Openings

  • Introducing the evolved Gaucho design

Gaucho Charlotte St

We’re excited to unveil our recent refurbishment of Gaucho Charlotte St. The new interior is inspired by ‘The Modern-Day Gaucho’ which is a narrative we created alongside the brand’s CEO Martin Williams and his team as part of their evolved design DNA.

Our intent was to curate the space, peeling back the existing layers and injecting a contemporary and refined aesthetic. It was also important to us to capture the vibrant nature of the site’s Soho neighbourhood by integrating subtle features and into the design.  The result forms a relaxed, cosmopolitan ambience that evokes a sense of Gaucho’s Argentinian charm. 

A full case study of the project will be coming soon…