Project News

  • Gaucho Design Evolution

The Gaucho Evolution

We have been appointed by Argentine steak house group ‘Gaucho’ to work on evolving the Design DNA for the much loved brand.

Drawing upon the spirit of the true home of the Gaucho – Argentina. The evolved design narrative will be inspired by the diverse Argentinian architecture, colourful wild landscapes and the iconic character of the brave and unruly Gaucho.

“It’s an honour to work with Martin Williams and the team on such an exciting project for the brand. We have collaboratively created a new DNA for Gaucho that will be encompassed in every detail throughout the design.” 

Holly Hallam, Strategy Director, DesignLSM