DesignLSM were commissioned to reposition and elevate Billesley Manor Hotel & Spa – a 72-key stunning 16th century Elizabethan manor house set in 11 acres of parkland in Stratford-upon-Avon (Warwickshire).
Working collaboratively with the clients, Billesley Manor and Bespoke Hotels, the project entailed a strategic reposition – elevating the guest experience, branding (providing a new brand DNA), and interior design, delivering a refurbishment of the bedrooms and front of house.
“DesignLSM have been delighted to work with Billesley Manor Hotel & Spa – strategically repositioning the hotel and curating a new design across the property. Creating a place that speaks to the bucolic surroundings, reveals its rich history and celebrates the grandeur of the Elizabethan house – resulting in a wonderfully relaxing retreat for its guests.” Holly Hallam, MD
The property has a rich history, closely linked with Shakespeare and other notable voices; alongside its positioning within the romantic English countryside.
We drew upon this to create a property that reflects its stories, past and present, that immerse its guests into the beautiful landscape – creating a place that can re-energise and inspire new stories and memories.
“A place with stories to tell; igniting creativity and imagination.”
The Brand Book
Prior to undergoing the interior design of the hotel, a large strategic piece of work was executed to create a ‘Brand Book‘. This provided the team (both existing and new comers) the solid understanding of the core DNA of the Billesley brand, as well as identifying what they aimed to achieve going forward.
The brand book included elements such as:
- Market research into the locality, competitors, guest profiles
- The brand DNA and narrative
- Guidelines on curating captivating interiors and guest experience
- Branding including identifying the brand pillars, tone of voice, core values and visual representation