Overview
Bombay Brasserie is an iconic Indian restaurant owned by the prestigious Taj Hotel group, located in the heart of Kensington.
Chef and director Sriram Aylur asked us to refresh the overall identity, which included a subtle update to the existing logo and a redesign of their menus and printed collateral.
Design
The graphic application includes beautiful colonial portraits, which are also found hanging inside the restaurant. We handpicked a selection of these portraits and applied them to the collateral randomly to create a point of interest amongst diners.
We have also incorporated the beautiful hand-drawn illustration that is painted directly to the interior wall by the Indian artist Japani.
The print combines these elements with a minimal colour palette of gold and yellow with a readable typeface that has traditional and calligraphic qualities. The menus were printed with a metallic ink and gold foil on smooth paper.
Detail
Elements in the design were referenced directly from the interior details, such as the furniture and jali screens. The original illustration produced by Japani was produced at large scale and adorns the wall of the restaurant conservatory.
The refresh has contributed to a rise in visitors and has restored the faith of many of the restaurants regulars.
The menu design suite design was shortlisted for the Fedrigoni Paper awards 2016 and features on the Under Consideration design blog division – Art of the menu.