We were approached by Prime Resort Developments to refurbish and rebrand their newest venture, situated in the heart of Cornwall. We were tasked with refreshing the identity so that it reflected the new 4 star rating of the resort. It was important that the identity appeal to it’s existing family customer base, whilst also attracting a wider audience of couples and groups of friends who could view the resort as a destination holiday spot.
The Visual Identity
The identity is simple, with the inspiration for the logo’s icon subtly referencing the shiplapped timber frontage of the lodges which are quintessentially Waterside. We developed a colour system to break down the range of offers available at the resort which included accommodation, fitness programmes and leisure activities.
We combined the above with a neutral no non-sense typeface and directed the resort photography to convey a sense of fun and adventure to bring the brand to life.
We applied the identity across a range of printed collateral which included several brochures, stationery, post cards and maps. We re-designed all of the resort signage and created the website.
“The main challenge in re-branding Waterside was to avoid alienating it’s family customer base. We wanted to make the identity solid to give the brand legitimacy, and simple to appeal to both families and a wider audience alike.”
Steve Campion – Brand Director