Starwood Capital have appointed DLSM Studio (formally DesignLSM) to deliver the hotel interior design for the front of house spaces within Bloomsbury Hotel located in Central London.

With the aspiration to drive commercial opportunities and enhance the overall guest experience, we are re-designing the reception, lobby, bar, nook, restaurant, drawing room, function rooms, and new basement offering.

The project is due to be completed in 2026, along with two other properties we are delivering for the client (Bond Street Hotel and Mercer Street Hotel).